allison-profile
MARKETING
Allison Szeto

Skills

Work Experience

MARKETING INTERN

Seniorly - San Francisco, California May 2018 - Present
  • Collaborate with Operation Team to acquire 35 new partnership opportunities in CRM
  • Implement video content based on articles entries in CMS through Adobe Spark
  • Spearhead social media marketing and content distribution, using Facebook and Twitter, resulting in 40% more engagement
  • Generate and deliver 100+ feedback surveys to clients, resulting in improvement in move-in processes Identify industry opportunities to create company's first business continuum
  • Assist with multiple marketing campaigns to help increase brand awareness and number of move-ins

MARKETING INTERN

The Grossman Law Firm - Riverside, California October 2017 - April 2018
  • Comprehensive experience using Yoast Plugin to improve SEO for pages within WordPress
  • Created Meta-Descriptions, focus keywords, and text improvements based on analysis of SEO
  • Designed video social media content based on blog entries on the webside via Lumen5 program
  • Implemented social media campaigns to engage audience via social media with Hootsuite
  • Assisted in the running of analytics reports across multiple platforms to track ROI
  • Assisted in video content creation in Adobe Premiere Pro, Photoshop, and other various Adobe programs

OFFICE ASSISTANT

Unique Style Racing – Ontario, California October 2017 – Jan 2018
  • Accountable for record keeping of weekly inventory statements and invoice
  • Responsible for redesigning 300+ product/merchandise listings using Front Page and HTML
  • Collaborated with Sales Team of eight to maintain ecommerce platforms of Amazon and Ebay

ADMINISTRATIVE ASSISTANT II

University of California, San Francisco – San Francisco, California June 2016 – Sept 2017
  • Created business reorganizations plan and improved staff on boarding and insurance processes
  • Managed the “PRDS Action Plan” project, tracking project process with SaaS application via Smartsheet
  • Assisted with reconcile of different accounts with the PRDS Finance team
  • Coordinated travel arrangements, including air, hotel, and car for doctors and department chair

Leadership Experience

MARKETING COORDINATOR & VOLUNTEER SUPERVISOR

Chinese New Year Festival – San Francisco, California January 2014 – Present
  • Train 6 high school student to become team leaders for New Year Festival for a group of 30 volunteers
  • Design and composed marketing emails to San Francisco Unified School District faculty
  • Improve volunteer retention by 10% by actively engaging with social media platforms

EXTERNAL VICE PRESIDENT

Chinese Student Association – Riverside, California June 2016 – June 2017
  • Coordinated 3 big events with sister organizations to create more involvement within the schools
  • Improved member satisfaction by 50% by establishing feedback forms and relationship among others
  • Facilitated board meetings and discussion to help build marketing plan for upcoming quarter

Education

BACHELORS IN BUSINESS ADMINISTRATION - MANAGEMENT

CONCENTRATION: MANAGEMENT AND MARKETING

University of California, Riverside 2014 - 2018